"Homeward Bound: Medical Devices as Home Appliances"

Jenny Regan to Give Whiting-Turner Business and Entrepreneurial Lecture

MEDIA ADVISORY  October 18, 2011

CONTACT:
Melissa Corley
301 405 6501
mcorley@umd.edu

Jenny Regan

WHAT: "Homeward Bound: Medical Devices as Home Appliances" -- In just a few years, our parents and children will be sitting at the kitchen table running their own genetic tests and auto-injecting their therapies. As medical instruments move from central labs and hospitals to remote clinics and home, new product development increasingly requires intuitive user-focused design while integrating ever more complex technology. From patient monitors to home diagnostic and therapeutic instruments, to “everyday” drug delivery, the rules are changing. Ms. Regan will discuss current issues surrounding medical product design during this paradigm shift, including:

• Key trends contributing to the home migration of devices

• Similarities and differences between medical and consumer electronics that impact development

• Key teamwork success factors while developing complex medical technologies for the home

• The role of US competitiveness in the new consumer medical device development era

WHO: Jenny Regan is CEO of Key Tech, a technology development firm she co-founded in 1998 in Baltimore. Key Tech consults with global product companies in medical, industrial and consumer markets, commercializing new technologies into medical devices and precision instruments. Key Tech also develops and owns a portfolio of new product intellectual property and prototypes for license or sale.

WHEN: Thursday, October 20, 2011
5 - 6 p.m. lecture, preceded by reception at 4:30 p.m.
This lecture is a part of the 2011 Fischell Festival of Bioengineering

WHERE: 1110 Kim Engineering Building
A. James Clark School of Engineering
University of Maryland, College Park, Md.